Nexgen Recycling is a fast-growing closed loop recycling company in the Midlands, UK. They had a vision to reimagine their whole brand. Senso were briefed to craft a compelling, energetic brand identity and to create them a digital product to welcome any new business.
Working in partnership with Nexgen Recycling we kicked the project off with close conversation with their team, and a deep dive into the Recycling Industry to discover any gaps we can position Nexgen. When crafting the concept, we believe in challenging the industry norms, and being try to yourself, which is what we did.
Understanding Nexgen's mission to empower businesses and communities through sustainable waste management, we opted for a bold and vibrant colour palette centered around orange. Orange, often associated with energy, enthusiasm, and creativity, perfectly encapsulated Nexgen's ethos of empowerment and innovation.
For the website design, focus was on creating a seamless user experience that mirrored Nexgen's commitment to simplicity and efficiency. Simple layouts, intuitive navigation, and engaging visuals were key elements in ensuring that visitors could easily access information about what Nexgen do and sustainability initiatives.
