The importance of branding

By Senso Agency

What is Branding?

First of all, branding is NOT just your logo design. Branding is what your business requires to really stand out in its market to attract and grab your target consumers attention. It is typically the difference between a one time buyer and a loyal customer. Which is what every business aims to do, right?


In Lehman’s, if you want your business to reach the heights in your vision, branding isn’t up for a debate, it is a must.


A designer cannot create your brand. Yes, they can create the visual identity and brand strategy of your brand but then it is down to the company to stick with this and form their brand to gain awareness.


Why is it so important?

Branding is so crucial to your business because it can create a perception of your brand to your target consumers. The main reason branding is such an important aspect of your business is because it is what gets a business recognition and creates awareness. The most important element of your branding is the logo. We personally believe your logo should tell a story about your business and deliver a specific impression on somebody at first sight. It will create trust in your industry. Having your branding strategy correct will assist you massively when connecting with new or existing customers/clients as they are more likely to do business with a company that has professional and clean branding. Metaphorically speaking, it’s like a storefront if it catches your eye and looks professional you would most likely go inside and look further.


“Your brand is the single most important investment you can make in your business” – Steve Forbes, Editor-in-Chief Forbes Magazine

What are the elements to Branding?

There are numerous factors that result in a great brand:

  • The Company’s Core Values
  • What they stand for
  • The purpose of the company
  • The logo
  • Target customers
  • Design elements
  • Marketing

They are some examples of what you have to understand to be able to form an amazing distinct brand around your company.